Re-store
A social enterprise built around upcycled fabrics needed its brand, launch experience, and public storytelling to feel aligned, practical, and alive.
Re-store sits at the intersection of product, social mission, and public encounter. The work needed to sharpen the identity, but also support how people would actually meet the brand, through launch moments, merchandising, and moving-image storytelling.
The brand needed clearer structure without losing its warmth.
Working closely with the founder, the refresh focused on business alignment, brand clarity, and a more confident public expression that could carry the social-enterprise story without feeling overly earnest or vague.
The customer journey had to feel considered, not improvised.
The Design-Your-Own customisation line was shaped as an experience, not just a feature. The flow, visual merchandising, and event presence all worked together to make the brand legible in a busy fair context.
A short film turned the brand into a moving proposition.
The showreel translated the brand into sequence and rhythm, giving the pop-up an additional storytelling layer. Instead of relying only on product display, the project could speak through motion, editing, and atmosphere.
