Mr. Bucket Chocolaterie
A growing chocolate brand needed more than a logo. The work became a full brand world, spanning identity, packaging, campaigns, retail experience, and space.
Mr. Bucket grew through a series of visible touchpoints, packaging, campaign moments, store encounters, and physical environments. The job was not to make each part look nice in isolation. It was to make them feel like they belonged to the same confident, playful, considered brand.
A brand language that could flex without losing itself.
The identity work established the tone for everything that followed, expressive enough for gifting and campaigns, grounded enough to support everyday product, communication, and growth.
Creative direction turned the identity into an atmosphere.
Across campaigns, photography, and styling, the work shaped how the brand showed up publicly, not just as a design system, but as a lived visual mood with consistency and range.
Product and experience had to reinforce each other. The packaging carried the brand in hand. The activations carried it into memory.
The brand finally had to work in three dimensions.
Physical spaces made the system prove itself. From retail store to open-concept production and dine-in environment, the brand had to scale from object to interior, while staying legible and inviting.
Working with interior designers and contractors, the role extended beyond aesthetics into translation, making sure the brand intent survived contact with materials, build decisions, and real-world use.
